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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Presumption of development domestic tourism in selected area - district Třebíč
 DVOŘÁK, Tomáš
The bachelor thesis deals with conditions for development of domestic tourism in the chosen area district Třebíč. The main object of this work is to identify the assumptions through analysis of domestic tourism in the district Třebíč, but on the basis of a shortlist was selected by the Třebíč. The secondary objective is based on a field investigation to determine how it affects the attendance area enrollment specified in the list of UNESCO. From the information obtained from the field investigation was prepared by a tourism product that is designed for children and their parents. As a product for this segment was designed educational, fun and adventure event, based on Trebic legends.
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Teoretické a praktické aspekty budování brandu
 Kachanovska, Valeriia ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The purpose of this thesis is to analyse existing tools for developing the concept of a brand that allow a systematic approach in their design and to propose ideas for improvement of these tools. The research object is the concept of building a brand according to the "Who? What? How?" Brand Building Framework. From the brand development of the portable digital player iPod, used as an example in thesis, the practical use of this model is analysed and a short evaluation of its effectiveness is performed.
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